FOREVER SUMMER is a collaboration project that evolved from a simple table conversation between The Hundreds and Diamond Supply Co. “What if we kept the Summer rolling all year around?”

The result is a co-branded project between friends that centers around Aloha wear, the staple of summertime attire. They started with the button-up Aloha shirt and used it to sync the seasons, with the custom pattern extending to everything from summertime bucket hats to cold-weather outerwear like an M-65 jacket. It’s their answer to the wintertime blues.

FOREVER SUMMER.

Available now at Primitive, Diamond Supply Co., and The Hundreds.

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